The Women's Cut Apron isn't about being sexy, it is about being comfortable and protected while you work in the forge. The V Cut removes the "center bulge" that often pops-out on the apron when women with bigger chests wear a horizontal cut apron. The V also eliminates the shifting that happens while performing repetitive motions like hammering that occurs in the blacksmith shop. And since women are generally smaller in stature than men, the measurements are more in line with ladies more demure size. And with the super-soft leather Forge-Aprons uses on their aprons, it feels comfortable right out of the box!